NAHB International Builders' Show
February 1, 2023

A Recipe for Housing Affordability: Mixing Master Plans, Multifamily & Single Family Rentals

Theresa Ballard & ROBERT KEMBEL

How can we navigate the recent shifts in consumer sentiment and cost challenges to deliver traditional homeownership affordably? In this advanced session, explore how developers from across the country have thoughtfully mixed multifamily, single-family-built-for-rent homes, and master-planned communities with traditional single family home sales to meet demand. Learn how to navigate due diligence, incorporate public-private partnerships and follow a placemaking approach to development, how to align with consumers' new list of "non-negotiables" through product mix in lot supply, and how to create a sense of community in affordable ways.


  • Understand why multifamily and single family rentals are attractive and how master-planned communities can adjust for long-term sustainability.
  • Examine the long-term outlook for housing affordability and the growth of single-family-built-for-rent.
  • Explore analysis on how land values, materials and labor costs have affected affordable housing and what the industry has done to address it amid increasing costs.
  • Learn how a mix of development types and providing various options for housing can lend itself to a more affordable housing landscape.